Property Sales

Sales people make up a large sector of the real estate profession and work on behalf of property vendors (sellers).  While the prime duty of care involves the client, who is in most cases the vendor, there is an obligation to be fair to all parties in a transaction.

The duties of a sales person include:

• appraising properties
• obtaining listings of properties for sale
• marketing the property
• seeking out and introducing buyers
• offering advice on current market conditions
• arranging and overseeing inspections
• negotiating the sale
• liaising with legal representatives.

In a small agency a salesperson might be directly involved in all aspects of marketing, including writing copy and placing advertisements.  Larger agencies tend to employ specialists in some areas.